Understanding Radio Advertising

Let’s cut through the bull. You are a business that wants the best results from your investment in marketing and to be honest, you’ve probably heard enough sales speak to last you a lifetime! Right, here are the real essentials you need to know about radio:

RAJAR

RAJAR figures is the industries way of letting you know the popularity of the stations you advertise on. As with any figures though, these can be open to abuse by profiteering stations looking to manipulate your view on their offering. So, let’s look at the stations available to you on the Island:

• Energy FM - they don’t get RAJAR figures so you can’t tell how many people will hear your advert. However, if you’re targeting the younger audience, it could be worth some of your investment.
• 3FM - they like to point out they have a stronger RAJAR audience in the 30-45 age bracket. Well, they do have a good listernership in that bracket and we would recommend that a proportion of your budget could be used here. However, don’t be totally fooled, the actual RAJAR figures speak for themselves, and you may not have heard the full story yet!
• Manx Radio - we have over 38,600 listeners across all age brackets - that’s 53% of the Island's population listening to Manx Radio, which we think gives you a much better return for your investment! Anyway, don’t take our word for it – unlike other stations, we are happy to publicise the FULL RAJAR figures for your deliberation.

Visit the RAJAR website for full details - www.rajar.co.uk

Manx Radio RAJAR Figures:

Average weekly reach of over 35,000 over the last 2 years!

Helpful Downloads

Below are some of our free resources to help you get started

• About Manx Radio
• Benefits of Local Radio
• Commercial Production
• Strengths in a Slowdown
• Ask Yourself This....

Useful Links

For more information on advertising on radio check out the following

• Radio Academy
• Radio Advertising Bureau
• Audio Sweets Radio Toolkit